The Shortfalls of LEED

January 31, 2010 at 12:38 pm Leave a comment

If you have not already read the book Getting Green Done by Auden Schendler, I strongly recommend it. The first topic I will discuss from the book is his experience with Leadership in Energy and Environmental Design (LEED). Auden admits that LEED certification is the only and best option available in the building industry, but he stresses the need for something different. The problem with LEED is that it is simply a checklist where builders can pick and choose what they want to do, in order to meet the minimum requirement to get certified.

While LEED certification is a great starting point for overall sustainability measures, we need something more. Auden suggests that a certification focused on emissions and consumption in conjunction with local, state, and national policy changes might be the answer. My suggestions are to elect the right people into office, and then pressure them to make policy decisions that are environmentally and socially responsible. In addition, the certification system should focus on reducing the practices that make the largest negative impact on the Earth, and help those businesses and countries that are putting us all at risk. The system should also have a method in place to continuously monitor those that are certified.

I believe any business that is facing a tax for polluting our air will be more likely to spend the money to invest in clean energy. Cost vs. benefit analysis is the predominant practice for businesses, so the benefit of going green must outweigh the alternative. This coupled with a shift in corporate mentality that “Green is Green” will help improve the world for future generations.

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Patagonia, a company maximizing the triple bottom line LEED is Setting the Standard

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Michael Lemons

I will secure sustainability for your business with strategic CSR (corporate social responsibility) by making social impact integral to the unique value proposition of the company.

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