www.theyurt.org

January 11, 2010 at 3:02 pm Leave a comment

I have been following the journey of Mr. Colt Brown at www.theyurt.org for some time now. He is attempting to go off the grid and live free from our standard power system. His website is a chronicle of the entire journey, with photos and a written explanation of the progress he has made thus far.

What interests me is that he does not credit his drive to go green, or his desire to save the world as the motivation for making this change. The statement on his homepage indicates he started this project because he wanted to spend more time with his daughter and have a job that he enjoyed. In an effort to improve his quality of life he is making a positive impact on the rest of the world.

Adam Smith, an 18th century moral philosopher, believed that as individuals pursue their own self-interest that the process is guided by an ‘invisible hand’ which ensures the public interest is achieved. He is right in this situation.

Many of us cannot take it to the extreme that Mr. Brown can, but there are things we can learn from him to reduce our carbon footprint on the Earth and make the world a better place for future generations.

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Michael Lemons

I will secure sustainability for your business with strategic CSR (corporate social responsibility) by making social impact integral to the unique value proposition of the company.

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